Mashable - This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.
Sure, having a website for your business serves a practical need: to draw net-surfing users to your product or service. However, it's also much more than slapping on a run of the mill two-column template and calling it a day. Nothing kills an online buzz like a poorly designed or drastically outdated website. Dry and boring default templates, broken assets, confusing pages and invasive widgets do nothing but harm a page's style, which in turn reflects poorly on the company.
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